Thursday, January 20, 2011

Viral News

Over the weekend, the rumor that Etsy might be coming to Hudson made the rounds on Warren Street and beyond. Gossips reported the rumor at 7:15 p.m. on Sunday night.

By 1:10 p.m. on Monday, the rumor reported on Gossips made it to the Etsy forum. People posting on the forum called for confirmation, and at 5:22 p.m. on Monday, Etsy founder Rob Kalin, posting as rokali, obliged: "Yep, it's true. . . . Why Hudson? It's a great town, we found a fantastic building, and I know so many good people up there." At 5:41 p.m., Kalin sent an email to many Hudson business owners introducing himself and confirming that Etsy was opening an office in Hudson.

On Tuesday morning, Sam Pratt commented about Hudson's worst kept secret on his blog. Sometime on Tuesday, the WGXC Newsroom picked up the story. By 5:48 p.m. on Tuesday, the news was reported by Ivan Lajara on his blog at the Kingston Daily Freeman

And this morning, Thursday, the Register-Star has the story, after Mayor Richard Scalera "furnished" them with a copy of the email sent to business owners: "Etsy on its way to city." The article quotes extensively from Kalin's email and reports the reactions to the news from Scalera, Common Council President Don Moore, and Lori Selden, acting chair of the Hudson Business Coalition.


  1. Could someone please explain the origin of the company's name?


  2. Peter--Check this out: Apparently, it was meant to be a nonsense word, inspired by watching (or listening to the Italian dialog of) Fellini's "8 1/2." In Italian, "et si" means "oh, yes"; in Latin, "and if."