The Results Are In

For two weeks in May, from May 7 to May 21, the HDC Reimagine Hudson Hospitality Task Force conducted a "Consumer Sentiment Survey." The stated purpose of the survey was "to learn more about consumer spending habits--pre-PAUSE, during PAUSE, and intentions for spending post-PAUSE--during the COVID-19 crisis in the City of Hudson." There were a total of 221 responses, which is a pretty significant number. The results of the survey were made public today. The following points are part of HDC's overview of the results.

• The majority of the respondents (60.4%) were 55 years of age or older. This is important to note because this demographic is also considered at high risk for COVID-19.
• 94.8% of the respondents believe that the wearing of masks in public places is necessary. They feel that strict sanitation standards are crucial to feeling confident in shopping and dining. The option for dining outdoors for maintaining social distance was important to 77.8% of respondents.
• Most respondents (48.1%) report that they spent on average $25 to $50 per person per dining outing prior to the PAUSE. The next level (29.2%) spends $50 to $75. Post-PAUSE, most people intend to eat out less often but would like to order takeout. COVID-19 impact on income is directly correlated with the purchase power during the crisis and post-PAUSE intention.

All the survey results can be viewed here.