In 2019, when the original Tourism Board wanted to hire a consulting firm called Chandlerthinks to help craft a marketing strategy for Hudson, there was a groundswell of objection. People were upset that the Tourism Board was proposing to spend $70,000 on "branding" Hudson, but more than that they were outraged that an outsider, someone from Nashville, Tennessee, would be involved in telling Hudson's story.
Last night, at the informal Common Council meeting, a resolution was introduced which apparently originated in the mayor's office. It authorizes the mayor to enter into an agreement with CGI Digital for Hudson to be part of a Community Showcase Video Program. The resolution makes reference to "online video marketing" and speaks of Hudson's desire to "improve its website and digital presence generally."
The CGI Digital website provides this information: "CGI Digital programs provide a voice for cities to share what makes them unique while showcasing the impact businesses have on their community." The website also lists these benefits:
- Cost-free program for all communities
- Welcomes new residents, visitors, and businesses
- Showcases best practices, sustainability efforts, and workforce development initiatives
- Highlights local businesses and nonprofits
- Enhances your marketing initiatives
It's not entirely clear from the resolution how the "unique series of videos" to be created will be used, aside from being added to the City of Hudson website. It will be interesting to see if this initiative inspires the same concerns that were voiced when the Tourism Board was trying to hire a consultant to help market Hudson.
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