Monday, August 29, 2022

Surprising News

The wildly successful Breadfolks Bakery today announced its closing on Instagram.
When we envisioned Breadfolks three years ago, we had one goal in mind: bring world class bread and pastries to as many people, from all walks of life, as possible. We display it proudly on every door--ALL are welcome here.
In the two years we've been open, we've served over 200,000 customers and made over 400,000 breads and pastries on Fridays, Saturdays, and Sundays. While this may seem small by some bigger bakery standards, that's a lot for our small bakery staff and our small town of Hudson. We shattered our wildest expectations, garnered industry and media accolades and secured a legion of fans--all in the pursuit of excellence. Seeing our relentless line start 30 minutes before opening every day, always left us in awe and made us grateful. All of this happening, while navigating the uncharted waters of an epidemic, compounded by personnel shortages and untenable food cost increases. To say we're proud of what we've accomplished is an understatement!
Initially, we set very specific objectives, not the least of which being our "proof of concept." We reached these milestones much sooner than anticipated and as such, have decided that today is the day to close our retail location and focus all our energy on Breadfolks' next chapter.
We are deeply grateful for each and every customer, employee and vendor who supported this chapter and look forward to Breadfolks' future. . . .

14 comments:

  1. Open three days a week, essentially for weekenders and visitors. They were never part of this community. They won’t be missed.

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    1. You're correct. Locals leave town on weekends to make room for weekenders!

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  2. Oh no!! They were spectacular. What a loss.

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  3. I've been here 32 years, managed to 'meet my goal' of dwindling my checkbook down to nearly nothing.

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  4. Ha...no one wants to work anymore and make something great long term. He won't be remembered because he was temporary. No legacy for you, sir. Hilarious. Good riddance, but I will miss your sausage rolls.

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  5. I don't know why this makes me so angry. Yes they had delicious bread and pastries, but they were also pretentious and entitled. What happens to all the employees that lose their jobs because your little hobby became to much work. Its nice to have small, successful businesses in town, but it really sucks when rich kid whims come and go so frivolously.

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    1. It seems like you know exactly why it makes you so angry, and I don't blame you.

      Small businesses are the backbone of the Hudson community and economy, but when trustafarians open a business as a hobby and then get bored, their employees, the larger community they purport to serve, and their customers all suffer. In fairness don't know that this is what happened with Breadfolks, but I don't buy their 'proof-of-concept' line.

      I will say that food and staffing costs have certainly spiked in the last couple of years, and restaurants often operate on very thin margins. Flour in particular has shot up since the Russian invasion of Ukraine began, and I don't think the price has eased as much as the market would like. It's a stressful time to be in food service, in any capacity.

      Sadly, the small business community suffered most during the pandemic, while some entities abused the system in a fraud so widespread we will likely never be able to correct the worst abuses. I looked for Breadfolks on the ProPublica PPP database, but couldn't find them on cursory glance- not sure what their corporate name is, or if they were even open long enough to qualify for assistance.

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    2. It does suck when a business sets up shop, employs people, serves people, drives business to their community and manages to make a makes a living... it really does suck for sure!

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  6. I always heard good reports of their products but since I didn't want to wait in a long line have never been there. That's fine - no commitment to the community - open 3 days a week - easy come easy go - so long. Maker's bread and pastries good too - open every day.

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  7. Teas a vanity project, nothing more and nothing less

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  8. I would buy 4 or 5 loaves of bread and freeze them for my spaghetti, eggplant, lasagna and stews! Their bread is the best I have ever had. And I eat a lot of bread!
    I know I won't be the only one that misses it!
    Oh, and I am a local born and raised here. Please stop generalizing about all locals leave on the weekends.

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