What's in a Name?

July is National Ice Cream Month, and that's been my excuse for visiting LICK three times in the past two days. The first visit, on Tuesday afternoon, was to reward William with Bow Wow ice cream for being a very good dog while getting a bath at Pampered Pooch. (William gives the new grooming parlor at 226 Warren Street his pawprint of approval.) The other two visits were after-dinner indulgences for me.

LICK has a dazzling variety of new flavors. Sassafras is a particular favorite, evoking gustatory memories of the rootbeer floats of my Midwestern childhood. A favorite but short-lived flavor from last year has reappeared. The combination of sesame, sunflower, and pumpkin seeds in creamy ice cream, which last year was called simply 3 Seed, is back--this time with a sexy new name: Seeduction.